Bob is president of McKay Advertising + Activation(MA+A). His personal objectives are to serve the community in the most effective way, through his individual talents and that of his team. He does this by donating his time, improving his social/digital intellect, gaining assistance from mentors, and mentoring. MA+A is one of 100 Google All-Star Agencies in North America. The designation from the search engine reflects the efficiency with which they’ve taken clients’ ad spend and translated it into meaningful ROI. All-Star tag is a symbol of their six-year relationship with the search giant, growing together and developing their ad product as we use it in combination with other non-Googly tools to create—and more importantly evolve—campaigns that keep our partners on the forefront of the always changing digital advertising space.